Michael Goorjian’s Amerikatsi is a dramatic farce that explores two dark periods in Armenia’s history through the eyes of one man who manages to maintain a sense of hope even when his fellow man is cruel to him and fate is crueler. It’s a testament to our humanity and our ability to survive even in awful conditions, and an indictment of the systems and the people that make these conditions possible. It’s a beautiful, funny, heartfelt movie that deserves a much wider audience. (You can rent it on amazon, iTunes, etc.)
Charlie (played by Goorjian, who also wrote and directed the film) escapes the Armenian genocide of 1918 when his grandmother hides him in a cart, allowing him to escape execution at the hands of the Turks. Then just four years old, he ends up in the United States, but after World War II, when Josef Stalin called for Armenian expatriates to return home to held rebuild the country, Charlie does so, only to end up wrongly accused of being either an American spy or a capitalist pig or both, after which he’s sentenced to hard labor. From his cold prison cell, he can see into a nearby apartment, and he watches their lives as if it’s his daily soap opera, becoming invested in their relationship and in the man’s secret passion for art, leading Charlie to reach out and try to make a connection across an impossible boundary.
Much of what happens around Charlie is absurdist comedy, part Kafka, part Iannucci, and you have to just accept that he’s going to end up in prison despite the ridiculous circumstances that land him there. He barely speaks Armenian when he returns to the Caucasus and speaks no Russian, so any attempts to save himself after he’s arrested go nowhere, and he’s the butt of many jokes among the guards and even fellow prisoners, at least at first. He’s even thrown in the “icebox,” a storage room that’s especially cold in winter, yet over time he makes it his own space, at least, and jury-rigs contraptions like a clothesline or a way to sit at the high window and eat his meals while watching his neighbors, even writing down some of their customs like the order of the toasts after a big dinner. (Apparently, one of them is to Mount Ararat, a volcano in easternmost Turkey that is a symbol of Armenian culture and heritage.)
Charlie is an optimist, but not a fool, which is key to making this character work. He has hope, and it appears that nothing can truly extinguish it, but he isn’t blind to his situation; he hopes that there’s something better to come, not that someone will come save him from his current state. Goorjian plays him with such an earnestness that it’s easy to believe in the character, that Charlie could still find joy in small things, and that he’d take the risks he does take to get a message to his neighbor – who turns out to be a more important person than Charlie realizes – just to help another human. The guards call him “Charlie Chaplin,” an overt nod to the tramp-like qualities of the character, with Goorjian occasionally mimicking Chaplin’s walk in the film. The Tramp can be childlike and credulous, but his heart and his ingenuity win the day, which is a good summary of how this Charlie wins out in the end as well.
The score for Amerikatsi, by Armenian composer Andranik Berberyan,is exceptional, with folk music mixed with ambient music to provide some depth and color to what could otherwise have been very bland and grey scenes of Charlie in his prison. There’s also a familiar name in the credits, as the movie was executive produced by Serj Tankian of System of a Down, who also is listed under “additional music.”
Amerikatsi was Armenia’s entry for this year’s Academy Award for Best International Feature Film, and became the first Armenian film to make the shortlist, although it didn’t make the final cut of five nominees. I can’t say it deserved a nod, as I haven’t seen any of the five yet, but if they’re all better than this one, then 2023 might have been the best year in film history. Amerikatsi tells a simple if ridiculous story, and in so doing it gives us glimpses into Armenian history and epitomizes the strength of a people who’ve been victims of their neighboring aggressors for over a hundred years.
Filterworld.
In his new book Filterworld: How Algorithms Flattened Culture, journalist Kyle Chayka details the myriad ways in which we are thrust towards homogeneity in music, television, movies, books, and even architecture and travel because, in his view, of the tyranny of the algorithm. The book is more of a polemic than a work of research, filled with personal anecdotes and quotes from philosophers as well as observers of culture, and while Chayka is somewhat correct in that a small number of companies are now determining what people watch, listen to, and read, that’s always been true – it’s just happening now by algorithm when technology was supposed to democratize access to culture.
Chayka’s premise is sound on its surface: Major tech companies now depend on maintaining your attention to hold or increase revenues, and they do that via algorithm. Netflix’s algorithm keeps recommending movies and shows it believes you’ll watch – not that you will like, but that you will watch, or at least not turn off – thus keeping you as a customer. Spotify’s auto-generated playlists largely serve you artists and songs that are similar to ones you’ve already liked, or at least have already listened to, as I’ve learned recently because I listened to one song by the rapper Werdperfect that a friend sent me and now Spotify puts Werdperfect on every god damned playlist it makes for me. Facebook, Twitter, Instagram, Tiktok, and their ilk all use algorithms to show you what will keep you engaged, not what you asked to see via your following list. Amazon’s recommendations are more straightforward, giving you products its algorithm thinks you’ll buy based on other things you’ve bought.
Chayka goes one further, though, arguing that algorithmic tyranny extends into meatspace, using it to explain the ubiquity of Brooklyn-style coffee shops, with sparse décor, subway tiles, exposed wood, and industrial lighting. He uses it to explain homogeneity in Airbnb listings, arguing that property owners must determine what the algorithm wants and optimize their spaces to maximize their earnings. He is ultimately arguing that we will all look the same, sound the same, wear the same clothes, live in the same spaces, drink the same expensive lattes, and so on, because of the algorithms.
To this I say: No shit. It’s called capitalism, and the algorithm itself is not the disease, but a symptom.
Businesses exist to make money, and in a competitive marketplace, that’s generally a good thing – it drives innovation and forces individual companies to respond to customer demand or lose market share to competitors. These market forces led to the advent of mass production over a century ago, a process that depended on relatively uniform tastes across a broad spectrum of consumers, because mass-producing anything economically depends on that uniformity. You can’t mass-produce custom clothes, by definition. Companies that have invested heavily in capital to mass produce their widgets will then work to further expand their customer base by encouraging homogeneity in tastes – thus the push for certain fashions to be “in” this year (as they were twenty years prior), or the marketing put behind specific books or songs or movies to try to gain mass adoption. Coffee shops adopt similar looks because customers like that familiarity, for the same reason that McDonald’s became a global giant – you walk into any McDonald’s in the world and you by and large know what to expect, from how it looks to what’s on the menu. This isn’t new. In fact, the idea of the algorithm isn’t even new; it is the technology that is new, as companies can implement their algorithms at a speed and scale that was unthinkable two decades earlier.
Furthermore, we are living in a time of limited competition, closer to what our forefathers faced in the trust era than what our parents faced in the 1980s. There is no comparably-sized competitor to Amazon. Spotify dominates music streaming. Each social media entity I listed earlier has no direct competition; they compete with each other, but each serves a different need or desire from consumers. The decline of U.S. antitrust enforcement since the Reagan era has exacerbated the problem. Fewer producers will indeed produce less variety in products.
However, the same technology that Chayka decries throughout Filterworld has flattened more than culture – it has flattened the hierarchy that led to homogeneity in culture from the 1950s through the 1990s. Music was forced, kicking and screaming, to give up its bundling practice, where you could purchase only a few individual songs but otherwise had to purchase entire albums to hear specific titles, by Napster and other file-sharing software products. Now, through streaming services, not only can any artist bypass the traditional record-label gatekeepers, but would-be “curators” can find, identify, and recommend these artists and their songs, the way that only DJs at truly independent radio stations could do in earlier eras. (And yes, I hope that I am one of those curators. My monthly playlists are the product of endless exploration on my own, with a little help from the Spotify algorithm on the Release Radar playlists, but mostly just me messing around and looking for new music.) Goodreads is a hot mess, owned by Amazon and boosting the Colleen Hoovers of the world, but it’s also really easy to find people who read a lot of books and can recommend the ones they like. (Cough.) Movies, food, travel, television, and so on are all now easier to consume, and if you are overwhelmed by the number and variety of choices, it’s easier to find people who can guide you through it. I try to be that type of guide for you when it comes to music and books and board games, and to some extent to restaurants. When it comes to television, I read Alan Sepinwall. When it comes to movies, I listen to Will Leitch & Tim Grierson, and I read Christy Lemire, and I bother Chris Crawford. I also just talk to my friends and see what they like. I have book friends, movie friends, game friends, coffee friends, rum friends, and so on. The algorithms, and the companies that deploy them, don’t decide for me because I made the very easy choice to decide for myself.
So I didn’t really buy Chayka’s conclusions in Filterworld, even though I thought the premise was sound and deserved this sort of exploration. I also found the writing in the book to be dull, unfortunately, with the sort of dry quality of academic writing without the sort of rigor that you might see in a research paper. I could have lived with that if he’d sold me better on his arguments, but he gives too little attention to points that might truly matter, such as privacy regulations in the E.U. and the lack thereof in the U.S., and too much weight to algorithms that will only affect your life if you let them.
Next up: Angela Carter’s The Magic Toyshop.