My list of breakout player picks for 2015 is up for Insiders. There’s no chat this week due to travel (I’m leaving Arizona this morning), but I’ve got several other posts up and two more coming this week:

* Javier Baez and Brandon Finnegan
* Taijuan Walker and some Dbacks
* Carlos Rodon, Tyler Danish, and Robbie Ray
* University of Arizona infielders Kevin Newman and Scott Kingery

Marlene Zuk’s Paleofantasy: What Evolution Really Tells Us about Sex, Diet, and How We Live takes no prisoners in its assault on that trendy diet fad, one that is based on both bad science and bad history in concluding that we should eat a diet of mostly meat and vegetables, without grains, dairy, or sugar. You can certainly eat whatever you want, but the charlatans pushing this diet and lifestyle are using a deft blend of myth and outright bullshit to convince people to give up huge swaths of their diet, perhaps with dangerous consequences.

Zuk’s emphasis in the book is more on human evolution than “paleo” idiocy; the latter is more of a hook to get readers into what could have been a dry history of the portions of our genes that determine what foods we can (and thus do) eat. Zuk organizes her narrative around the activity or food that paleo hucksters claim we should eschew, but within each section delves into the evolutionary history and evidence that tell us why, in essence, we eat what we eat and we do what we do. Along the way, she sneaks in some broader attacks on those who believe evolution isn’t true, or misunderstand it (deliberately or otherwise) to draw erroneous conclusions. Foremost among them is that evolution is not goal-directed, and does not have a conclusion or an apex. We are not the end, we are still evolving, and whatever you may believe about the meaning of our existence, we’re not the peak of some lengthy process.

Her greatest assaults, however, are on the codswallop tossed about by paleo authors and enthusiasts who claim, in short, that we have switched to a diet to which we are ill-suited from an evolutionary perspective. Zuk explains, with copious evidence, that humans have continued to evolve since the Paleolithic era, and thus have digestive and metabolic capabilities that we didn’t have during the so-called paleo era. Her leading example is a big one for me: lactase persistence, the genetic ability to continue to produce the lactase enzyme past childhood, most prominent in the Lapp populations of northern Scandinavia and in some sub-Saharan African groups. Such genes have only started to spread, but Zuk argues that if this is an evolutionary advantageous development (as it appears to be), it will likely spread through natural selection over a long enough period of time. She uses similar examples to discuss how we can get nutrition and energy from grains that may not have been as bio-available to us tens of thousands of years ago.

She also explains in a similarly comprehensive fashion that paleo peeps weren’t the good ol’ boys that they’re claimed to have been, and that the shift from hunting and gathering to agriculture didn’t therefore rob us of some essential dietary attributes or destroy our metabolisms. She puts the claim that cancer is a modern ailment to the test, and shows that the lack of evidence for cancer in, say, ancient Egyptians, is a case where we can’t conclude that there’s evidence of absence because cancer cells decay quickly and would rarely leave any sign in bones and other hard matter in the corpse. The idea that obesity, cancer, diabetes and other “modern” diseases are entirely the result of a sedentary, agriculture-based diet and lifestyle – and can be prevented or cured via a paleo diet – is just so much bunk. It’s not supported by the historical evidence, and it relies on the evolutionary myth that we were or will ever be perfectly adapted to our environment. Our environment changes, we change in response to it, but there’s no steady state at the end of the line. (Well, maybe after the sun swallows the earth, but that’s beyond the scope of this book.)

Zuk relies heavily on evidence, as any debunking tome should, but her writing is also very clear without oversimplifying, and she does an excellent job of presenting arguments that appeal to our logic or reason without relying on that alone to convince us. She explains why certain genes or blocks of genes might have first spread within human populations, based on certain advantages they conferred – even genes that simultaneously confer some disadvantage. Cystic fibrosis is an autosomal recessive genetic condition, meaning that you have to receive copies of the defective gene from both of your parents to get the disease; if you get just one copy, you’re a “carrier” but won’t get CF. You will, however, have some degree of immunity to cholera, one of the thousands or perhaps millions of tradeoffs and compromises that constitute our genetic makeup, a point to which Zuk returns frequently to hammer home her argument that there is no “perfect” in evolution, or even a clear positive direction. (Zuk never broaches religion, but it’s evident that she rejects the notion of evolution as a guided process, or as Francis Collins’ concept of evolution as the divine way of “delivering upgrades.”)

Paleofantasy may not be the book to convince your creationist friends that they’re out to lunch, although Zuk does present her fair share of evidence to support the theory of evolution; it is, however, the book to give that paleo friend of yours who won’t shut up about gluten and lactose. Eat what you want, of course, but wouldn’t you rather choose your diet based on facts rather than frauds?

Next up: A reader suggestion – Pope Brock’s Charlatan: America’s Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam.