Innovation and Its Enemies.

The late Calestous Juma died shortly after the publication of his last book, Innovation and Its Enemies: Why People Resist New Technologies, which may be why the book is still so little-known despite its obvious relevance to our fast-changing, tech-driven economy. Juma was a professor at Harvard’s Kennedy School with a longtime focus on international development, especially the application of new technology to developing countries and to boosting sustainable development. While the prose is a bit on the academic side, Juma uses very well-known technologies and even other inventions that you might not think of as ‘technologies’ but that still drove massive cultural and economic changes that led to substantial societal, religious, or political opposition.

Juma’s main thesis is that there will always be forces that oppose any new technology or invention that offers the potential for change, and he tries to categorize the reasons for and the types of opposition that any innovation might face. Some of the case studies he covers are ones you’d expect, like the printing press, refrigeration, and genetically modified crops, but he also covers less-expected ones like margarine and coffee. Margarine was invented in the mid-1800s and faced a torrent of opposition from dairy farmers, leading to the development of dairy associations that lobbied Congress and state legislatures for absurd laws that restrained or prohibited trade in butter alternatives, from requiring labeling designed to scare consumers to requiring the stuff to be dyed pink to make it less appetizing. To this day there are still regulations that overtly favor dairy butter that date from decades ago, although the discovery that the trans fats in traditional margarine are deleterious to heart health has made such laws anachronisms.

Coffee might be the most fascinating story in the book because it appeared and spread like a new technology, even though we don’t think of it as one. Coffee originated in east Africa, notably Ethiopia, and spread across the Red Sea to Yemen, from which it began to permeate Arab societies and faced its first wave of opposition from Muslim authorities who feared its stimulant effects (with some imams ruling it haram) and from secular authorities who feared the culture of coffeehouse would give rise to organized political groups. The same two forces applied when the drink spread to Europe, where it also faced a new group campaigning against its spread: producers of beer and wine, who feared the drink would replace theirs – in part because all three were safer than drinking well water at the time – and employed every trick they could find, including getting “doctors” (such as there were in the pre-science era) to claim that coffee was harmful to one’s health. While there are still some religious proscriptions on coffee, the drink’s spread was eventually helped by its own popularity and by the split among many authorities on its beneficence and value, with monarchs and even the Pope coming out in favor of the drink.

The two chapters that look at the ongoing controversy, most or all of it fabricated, over transgenic crops is probably the most directly relevant to our current political discourse, as genetically modified organisms are probably required if we’re going to feed the planet. Juma shows how GMOs suffered because regulatory authorities were consistently behind the technology and had to react to changes after they happened, and then often did so without sufficient guidance from technology experts. No example is more appalling than that of a genetically modified salmon called the AquAdvantage salmon that grows to maturity in about half the time required for wild salmon, and that thus has the potential to reduce overfishing while providing a reliable protein source that also has less impact on the environment than protein from mammals or poultry. The U.S. government was totally unprepared for the arrival of a genetically modified animal designed for human consumption, which also gave opponents, from Alaskan legislators (including Don Young, who openly promised to kill the company behind AquAdvantage) to fearmongering anti-GM advocates (look at the “Concerns” section on the Wikipedia entry for the fish), time to maneuver around it, blocking it through legislation and excessive regulatory obstacles.

Where Innovation and Its Enemies could have used more help was in how Juma organizes his conclusions. There are common themes across all of his examples, from the natural human fear (especially those of adults over age 30) of change to concerns over job loss to questions about environmental impact, but the choice to organize the book’s narrative around specific case studies means that the conclusions are dispersed throughout the book, and he doesn’t write enough to bring them together. A book like this one could be extremely valuable for policymakers looking to create an environment that encourages innovation and facilitates adoption of new technologies while providing sufficient regulatory structure to protect the public interest and foster trust. It has all of the information such a reader would need, but it’s scattered enough that a stronger concluding chapter would have gone a long way.

Next up: Mikael Niemi’s Popular Music from Vittula.