FYRE.

My prospects ranking package began its rollout this morning for ESPN+ subscribers with the list of 15 guys who just missed the top 100.

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By now there’s a pretty good chance you’ve seen FYRE, the Netflix documentary on the ill-fated music festival to be held in the Bahamas in the spring of 2017 that turned out to be a giant con run by its founder Billy McFarland and musician Ja Rule. (There is a competing Hulu documentary on the festival that I have not seen.) Netflix chose to release this briefly in theaters, which will qualify it for awards consideration in the next cycle, and for sheer entertainment value it’s among the top documentaries I’ve ever seen.

I love a good con in fiction, but this con happened in real life, and the most amazing theme of FYRE is how so many people working on the festival saw the con happening in real time and did nothing to stop it. Fyre itself was originally an app that would allow people to book celebrities for events, streamlining a process that was opaque even to people with the money to do this but not the access. At some point, McFarland – and we’ll get to him in a moment – had the idea to create a music festival to promote the app, and then plowed ahead with the concept, despite lacking any experience in running festivals, and then hired a bunch of people he knew to try to run the event, half of whom didn’t know what they were doing and half knew what they were doing but couldn’t execute given the constraints of time, money, and location. Many of these folks appear on camera and voice their concerns that it was never going to work, but as far as I can tell, none of them actually quit the organization – one was fired for raising these issues – or did much beyond say that they thought the plans were in trouble.

McFarland appears here only in footage from the planning meetings, because it turns out they pretty much filmed everything as they were trying to make this festival happen, but isn’t interviewed directly; he does answer questions in the Hulu documentary, the producers of which paid him to do so. What FYRE does give us, however, is a sense of just what a grifter McFarland really is: he’d previously come up with Magnises, a members-only club with a credit card-like passport that would give members access to exclusive events, an actual club to visit in Manhattan, and discounts on hard-to-get tickets to concerts and shows. While it delivered on some of its promises, eventually the company started overpromising and underdelivering, or just not delivering at all, leading to a surge in complaints and cancellations just as McFarland was bragging about massive membership growth – and also turning his attention to Fyre.

His ability to get Magnises off the ground and even build some kind of customer base set up the Fyre fiasco in two ways: It became clear that he was very good at getting publicity, and he started a pattern of trying to separate wealthy or high-income millennials from their money. The Fyre Festival wasn’t just poorly run, but poorly funded, and the company took money from would-be concert goers for things that didn’t exist, like housing on or near the beach, and eventually came up with the idea of wristbands that attendees would use to pay for “extra” events like jetskiing but that was just a scam to get working capital so the concert wouldn’t go under before it started.

Of course, the most entertaining parts of Fyre come down to the depths of the scam, and how McFarland appears to be so privileged that he can’t understand the word ‘no.’ I won’t spoil it for people who haven’t seen the film, but the Evian water story has quickly become a meme, with good reason. People did get to what was supposed to be the concert site, only to find it wasn’t ready for anybody, with just some hurricane tents propped up on the beach and inadequate supplies or housing for the people who did show up, with the concert cancelled just hours before the event was supposed to begin, and no plans to get all these people back home after they were flown to the site on a chartered plane. McFarland appears to have tried to just keep a half-step ahead of the people while stealing their money, and I think the most shocking part (other than the Evian bit) is that he is eventually arrested over this scam, gets out on bail, and immediately sets out to begin another grift, this one even more blatant than the previous ones.

Nobody feels sorry for the well-heeled Fyre Festival customers who were willing to fly to the Bahamas for what was essentially billed as a luxury version of Coachella and kept handing over cash without doing much to see if the people taking their money were reliable. I can’t say I felt a lot of sympathy for them either, but that schadenfreude was not a major part of FYRE‘s message to me. I can’t get over how many people worked on this project, knew it was a dumpster fire on a flatbed rail car that was slowly going off the tracks into a ravine, and stuck around – even when they weren’t getting paid. One person, never identified, did leak details to a site that called Fyre Festival a scam and probably contributed to its downfall (or at least to the rise of skeptical media coverage of it), but everyone we see here except for the one who was fired kept working here until the event was cancelled. (The guy who was fired – the one real voice of reason here – is the same guy who brags that he learned to fly by playing Flight Simulator.)

This event never gets off the ground were it not for a clever social media campaign that made heavy use of ‘influencers,’ notably those on Instagram, who were promised compensation if they would simply talk about the festival and post its image of a blank orange square. (I don’t know why either.) The documentary skirts the subject too much for my liking, because ultimately, influencer culture is itself a fraud. Yes, if you have a large social media following, you can direct people to buy certain products and services, just by nature of the volume of eyeballs on your content. That absolves the influencer of any responsibility for what they appear to recommend, which was later codified by the FTC into guidelines requiring influencers to disclose “material connections” to brands they recommend, and to do so in a way that will be clear to most users. I have a large Twitter following and modest audiences on Facebook and Instagram (the latter of which I’m using more, mostly just for fun or silly posts), and so I am offered a lot of stuff in the hopes that I’ll recommend it – sometimes things just show up at the house. I have a simple policy: I won’t recommend anything I don’t like or use myself. I have told publishers not to send items. I declined a gift card to a restaurant chain (no, not Olive Garden) because there was a quid pro quo attached to it. Granted, I am not an “influencer” using it as my primary source of income – but maybe that’s not the most ethical way to make a living, either.

As for the Hulu version, I’ll probably watch it because I have a couple of close friends who’ve urged me to do so, even just so we can discuss it, although the consensus seems to be that FYRE is better. And it is wonderfully bonkers at so many points. Ja Rule has a quote near the end that is a jawdropper. The Evian story and McFarland’s third scam, while out on bail, are both are-you-fucking-serious moments. The Lord of the Flies (Lord of the Fyres?) scenes on the beach and later at the airport are both enough to make you screw up your faces in disbelief, although those beach scenes made me a little uncomfortable as these well-off young adults complained over conditions that probably a billion people in the world experience as their normal. It’s shocking in so many ways, none more so than the grifter Billy himself, who must be some sort of sociopath for the ease with which he lies to people and to cameras while gleefully helping himself to others’ cash.