I wrote a guest piece for Stigma Fighters on my experiences living with anxiety disorder. I also have a new Insider post on some Royals, White Sox, Mets, and O’s prospects up.
Run River North first came to mainstream attention when a music video they filmed themselves in a Honda car caught the attention of the car manufacturer and led to an appearance on Jimmy Kimmel Live. Their self-titled debut album
The Of Monsters & Men comparison is the most apt here, as Run River North is also a sextet with male and female vocalists, although RRN only features a male lead, and they previously went by the moniker Monsters Calling Home before, I presume, someone pointed out that that hit a little too close to the mark. Where OM&M are exuberant and bold, however, RRN too often opt for subdued and precious, even though their best songs are bursting with energy and emotion from fear to anger to regret. I liked the album overall, but I found myself wanting to hear lead singer Alex Hwang just let it go and show a rough edge or two. Don’t tell me you’ve got the feels; sing it.
The new sounds here are swamped by more derivative tracks where Run River North seem to be paying homage to their influences with imitation rather than innovation. “Fight to Keep” feels culled from the discards off Mumford & Sons’ Babel, while the opener, “Monsters Calling Home,” could easily be from the next Of Monsters & Men record, with the same formula of sing-along “oh-oh-oh-oh” bridges between verses. But where OM&M can feel a little sloppy with their arrangements, giving the music an organic feel that I hope they don’t lose as their success leads to better production, Run River North is too clean and precise, which contributes to the feeling that this is synthetic rock – music by checklist, not by emotion. Just listen to the intro to “Lying Beast,” a song with a title that might lead you to expect a guttural scream to kick out the jam, but that begins instead with quiet parallel vocal that aims for plaintive and comes off as twee.
I think Run River North need to decide who they want to be – another fauxlk-rock act of the kind that are currently flooding the market, or a unique contribution to the field that takes elements of folk or traditional country in a new direction. The band members are all Korean-Americans and sing often of the immigrant experience, with frequent references to “home” as an abstract concept and “name” as a metaphor for identity, so they have something different to say from other artists, many of whom have appropriated these intrinsically American styles of music and merged them with traditions from their own countries. The challenge for Run River North is to turn their technical prowess into more compelling, authentic songs that stand out from the surfeit of similar acts on the scene.