{"id":58,"date":"2007-09-07T23:14:30","date_gmt":"2007-09-08T03:14:30","guid":{"rendered":"http:\/\/www.meadowparty.com\/blog\/?p=58"},"modified":"2007-09-07T23:14:30","modified_gmt":"2007-09-08T03:14:30","slug":"those-holiday-inn-commercials","status":"publish","type":"post","link":"https:\/\/meadowparty.com\/blog\/2007\/09\/07\/those-holiday-inn-commercials\/","title":{"rendered":"Those Holiday Inn commercials."},"content":{"rendered":"<p>So in first place on the list of &#8220;worst current commercial campaigns&#8221; has to be the Holiday Inn ads with the three blond guys making fools of themselves, right? What exactly is the message that Holiday Inn is trying to send here? <\/p>\n<ul>\n<li>&#8220;Only dorks stay at our hotels.&#8221;<\/li>\n<li>&#8220;If you don&#8217;t want to talk to people like these guys, stay somewhere else.&#8221;<\/li>\n<li>&#8220;Holiday Inn: We&#8217;ll make you uncomfortable in every sense of the word.&#8221;<\/li>\n<\/ul>\n<p>Avis did something like this a few years ago, albeit not quite as bad, with their campaign &#8220;What if we didn&#8217;t try harder?&#8221; After which, you&#8217;d get 15-20 seconds of a customer having a very bad experience at an Avis rental car outlet.<\/p>\n<p>Marketing and advertising are certainly inexact sciences, but to me, a good ad should have two or three things: recall, a positive message about the brand or product, and perhaps a call to action depending on what the commercial is advertising. The worst ads have great recall but leave the viewer with a very negative impression of the brand or product. The Holiday Inn ads are unmistakable &#8211; as soon as I see any of those three idiots on the screen, I&#8217;m flying for the remote &#8211; and they&#8217;ve made it clear to me that Holiday Inn is the antithesis of cool. And yet these ads have been running for over a year, and I&#8217;m sure we&#8217;ll be inundated with them again in the playoffs. Good luck cleaning up that brand image after you&#8217;ve spent a year and a half defecating all over it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So in first place on the list of &#8220;worst current commercial campaigns&#8221; has to be the Holiday Inn ads with the three blond guys making fools of themselves, right? What exactly is the message that Holiday Inn is trying to send here? &#8220;Only dorks stay at our hotels.&#8221; &#8220;If you don&#8217;t want to talk to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-58","post","type-post","status-publish","format-standard","hentry","category-media","entry"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/meadowparty.com\/blog\/wp-json\/wp\/v2\/posts\/58","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meadowparty.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meadowparty.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meadowparty.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/meadowparty.com\/blog\/wp-json\/wp\/v2\/comments?post=58"}],"version-history":[{"count":0,"href":"https:\/\/meadowparty.com\/blog\/wp-json\/wp\/v2\/posts\/58\/revisions"}],"wp:attachment":[{"href":"https:\/\/meadowparty.com\/blog\/wp-json\/wp\/v2\/media?parent=58"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meadowparty.com\/blog\/wp-json\/wp\/v2\/categories?post=58"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meadowparty.com\/blog\/wp-json\/wp\/v2\/tags?post=58"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}