{"id":11446,"date":"2026-10-01T08:00:00","date_gmt":"2026-10-01T12:00:00","guid":{"rendered":"https:\/\/meadowparty.com\/blog\/?p=11446"},"modified":"2026-09-30T21:18:41","modified_gmt":"2026-10-01T01:18:41","slug":"there-is-no-anti-memetics-division","status":"publish","type":"post","link":"https:\/\/meadowparty.com\/blog\/2026\/10\/01\/there-is-no-anti-memetics-division\/","title":{"rendered":"There Is No Anti Memetics Division."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/bookshop.org\/a\/2960\/9780593983751\">There Is No Anti Memetics Division<\/a><\/em> starts with a mind-bender premise, and most of the book is brilliantly creative, built around a world where memes \u2013 not the kind of memes you might associate with social media, but memes as ideas that are noncorporeal, sentient identities \u2013 are present in our world, and some of the most dangerous ones are capable of making people forget they ever saw or heard them. It\u2019s one of the most Philip K. Dick-like novels I\u2019ve ever read, and for about three-fourths of its pages, I thought it was going to be my favorite novel of this year\u2019s Hugo candidates (it made the longlist). Unfortunately, author Sam Hughes, who writes as qntm, chose a deeply unsatisfying resolution that loses the frenetic pace of the rest of the book while also breaking with the themes he seemed to be tackling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The novel sort of centers on Marie Sheridan, who is, as the novel starts, the head of the Anti-Memetics Division of the Organization, which has the task of fighting and controlling these Unknowns, which range from the mostly harmless (a rock that is also an ancient god and has one power, making people forget how to ride a bicycle) to apocalyptic (the entity that she will end up battling in the book). Most Unknowns escape the notice of the majority of people who encounter them, sometimes to the point of being invisible to people who aren\u2019t trained to see them or born with such an ability. Marie\u2019s husband Adam happens to be one of the latter group, which turns out to be useful when Marie has to make him forget her to try to save him from that particular Unknown that is threatening to end the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I confess that I find Hughes\u2019 bio itself to be pretentious as hell, beginning with the pen name \u2018qntm.\u2019 The author bio he uses in the book and online says that \u2018his preferred writing technique is to start from an interesting hypothetical and drive it to breaking point and far beyond.\u2019 I\u2019m not even sure what \u201cand far beyond\u201d means in this context. It\u2019s just bloviating. And I will say I don\u2019t think this novel doesn\u2019t anything of the sort. However, if you feel that\u2019s the best descrtiption of your writing style, great. Show us. Let your work do the talking.<\/p>\n\n\n\n<script src=\"https:\/\/bookshop.org\/widgets.js\" data-type=\"book\" data-affiliate-id=\"2960\" data-sku=\"9780593983751\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\">I mention this because for the vast majority of this book, I was on Hughes\u2019 wavelength. The premise is crazy, and the world he\u2019s built barely holds together, but it was working, thanks to a combination of incredible situational humor and closed plots that are internally coherent. Once the bigger story gets going, however, Hughes keeps growing the plot and the stakes, yet doesn\u2019t have a way to resolve it that obeys the rules of the game that he\u2019s laid out to that point in the book.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first three or four chapters feel like short stories written in this universe, tied together by setting and a character or two, but without a unifying narrative. Once those are done, we shift into the longer story about the Organization\u2019s fight with this one seemingly invincible Unknown that is so powerful that no one remembers seeing it, and any study of it or attempts to plan to fight it result in the person doing so forgetting everything about it. The Organization has to build a memetically-sealed lab so they can at least house something like research about this enemy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I was pleased to see that I was <a href=\"https:\/\/www.reddit.com\/r\/horrorlit\/comments\/1ph20gh\/there_is_no_antimemetics_division_was_great_but\/\">far from the only person who felt this way about the ending<\/a>, even among fans of the genre. The book grew out of writing at <a href=\"https:\/\/scp-wiki.wikidot.com\/\">the SCP Foundation<\/a>, a massive collaborative storytelling project that, hours before I wrote this review, is going to see some of its works adapted into <a href=\"https:\/\/variety.com\/2026\/film\/news\/scp-foundation-movie-neon-horror-anthology-1236893734\/\">an anthology film by Neon<\/a>, for which <em>Variety<\/em> credits the success of this year\u2019s film <em>Backrooms<\/em>. There\u2019s probably some more good stuff in there, but a strong short story or set of them doesn\u2019t always translate to the longer form unless the author(s) can stick the landing. Hughes \u2013 or qntm \u2013 couldn\u2019t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next up: I\u2019m actually reading <em><a href=\"https:\/\/bookshop.org\/a\/2960\/9781538784051\">Verity<\/a><\/em>, by Colleen Hoover, because of the movie coming out and some other reasons, and it\u2019s one of the worst things I\u2019ve ever read. The prose is hilariously bad. But after this I\u2019ll move on to Ann Patchett\u2019s latest novel <em><a href=\"https:\/\/bookshop.org\/a\/2960\/9780063511637\">Whistler<\/a><\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There Is No Anti Memetics Division starts with a mind-bender premise, and most of the book is brilliantly creative, built around a world where memes \u2013 not the kind of memes you might associate with social media, but memes as ideas that are noncorporeal, sentient identities \u2013 are present in our world, and some of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1523,66,524],"class_list":["post-11446","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-2025-novels","tag-british-literature","tag-science-fiction","entry"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/meadowparty.com\/blog\/wp-json\/wp\/v2\/posts\/11446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meadowparty.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meadowparty.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meadowparty.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/meadowparty.com\/blog\/wp-json\/wp\/v2\/comments?post=11446"}],"version-history":[{"count":1,"href":"https:\/\/meadowparty.com\/blog\/wp-json\/wp\/v2\/posts\/11446\/revisions"}],"predecessor-version":[{"id":11447,"href":"https:\/\/meadowparty.com\/blog\/wp-json\/wp\/v2\/posts\/11446\/revisions\/11447"}],"wp:attachment":[{"href":"https:\/\/meadowparty.com\/blog\/wp-json\/wp\/v2\/media?parent=11446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meadowparty.com\/blog\/wp-json\/wp\/v2\/categories?post=11446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meadowparty.com\/blog\/wp-json\/wp\/v2\/tags?post=11446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}