The American version of Ramsay’s Kitchen Nightmares, just titled Kitchen Nightmares, is off to a solid start in the ratings, so we’re likely to be treating to quite a bit more swearing and family drama over the rest of this season. Although it’s entertaining, it can’t hold a candle to the BBC original.
The main difference revolves around food: the original version did, and the American version doesn’t, with food almost an afterthought in the way the U.S. show is edited and presented. It’s clear that Ramsay spends some time – perhaps a lot of time – in the kitchens of the restaurants he visits and in redesigning the menus, but the show gives us almost none of that content, instead preferring to show us arguments (which are many and varied) and “confessional” clips, the staple of the American reality show perhaps known as the best opportunity for the morons in each show to either 1) claim that they didn’t actually excrete the shit that hit the fan or 2) show some fake tears.
Episode #3 (The Mixing Bowl) was a perfect example. The restaurant’s manager, Mike, is an obvious fraud; Gordon sniffs him out in about ten seconds (although Gordon was outright hostile at that point, making fun of Mike’s weight, which I thought was out of bounds and out of character for the BBC version of Gordon) and at the end tries to convince the chef/owner to fire the guy. Mike spends all his confessional time either claiming that his various screw-ups weren’t his fault or crying. I understand that the producers and editors can make someone look bad through selective editing, but they can only make you look bad if you do bad stuff. I’ve been in my share of restaurants, and the only time I’ve had a chef or manager sit down at my table to chat was when it was a relative of mine. Mike was sitting down left and right, and giving out 50% coupons. You can cry all you want and claim it was some teenaged waitress’ fault, but it doesn’t take a lot of tricky editing to make you look bad.
But what we saw remarkably little of in this episode was actual cooking. The BBC version emphasizes the food; nearly every restaurant Gordon goes to is failing because the food isn’t made from fresh ingredients, is too complicated, or outright sucks. (“What the fuck were you thinking when you put apricots in the mashed potatoes?” has become something of a running joke in our house – well, at least when my daughter’s in bed.) The show shows a lot of the food, both before the revamp and after, and the bulk of what Gordon is shown doing is either working with the chef or creating a new menu, and usually we get a healthy dose of both. There’s certainly some drama on the BBC version, with chefs walking out and one episode with a hilarious bit of sibling rivalry, but what we’ve seen in the first three episodes here trumps the worst of the BBC series.
The production of the U.S. version also leaves a bit to be desired. I could do without the confessionals, which add nothing other than showing that Americans – at least those who work in restaurants – are immature little twits. (In other news, Kitchen Nightmares is the #1 rated show in France.) The free restaurant makeovers are a bit of a joke; in the British version, most of the improvement comes from hard work, not hitting the decorating lottery. And Gordon feels a lot more scripted. Not only is he generally more ornery, but even his asides to the camera seem like they’ve either been written for him or they’re the result of numerous retakes. The spontaneity of the original isn’t there. Finally, the U.K. version’s final segment, running five to seven minutes, includes a second visit by Gordon to the restaurant about a month after the initial trip, and he often has to review some of his major lessons or to just air someone out a second time. And sometimes business is just wonderful and it’s all hugs and roses (and f-bombs). But the U.S. version skips that; just one of the three episodes has had a real second look, two weeks after Gordon left and without Gordon there at all.
I haven’t deleted my Season Pass to the U.S. version, in spite of all of these flaws. I like Ramsay and I want to hear what he has to say between f-bombs. I’m also strangely riveted by one particular type of drama – seeing what an unaware or meek boss will do with an employee who is lazy, incompetent, or both. And I hold out hope that they’ll cut the gimmicks and let Gordon and the food rule the show. Gimmicks wear thin, but good food never does.